Accor Group is a major player in the French hospitality sector, with a presence across hotels and accommodation venues worldwide.
As part of its collaboration with Murmuration, the objective is to deploy a tool for monitoring and assessing the environment around each establishment in order to evaluate their attractiveness.
Several attractiveness indicators are considered, including:
- Thermal comfort
- Accessibility
- Health
- Swimming comfort
- Biodiversity and landscapes
- Water abundance
- Eco-mobility
Each indicator is rated on a scale from 1 to 5, based on environmental data produced by Murmuration. A forward-looking projection is also provided to anticipate how each site's attractiveness may evolve in the future.
As part of this collaboration, Murmuration developed the Genia tool, which enables the automated generation of narratives and operational recommendations based on the attractiveness indicator results. The content is personalized according to different user profiles, such as tourists, hotel managers, owners, staff, and others.
