Murmuration

Tourism: Murmuration measures the ecological threshold not to be crossed

Visitor numbers, overnight stays and occupancy rates are no longer enough to reflect the real situation of a destination. Behind the footfall lie water resources, biodiversity, vegetation health and air quality. Murmuration measures the tipping point beyond which a destination's appeal becomes a threat to the very territory that built it.

Redacted by Dorian Alinaghi, Entreprises Occitanie

27 July 2026

FR

"We want to make tourism beneficial to the environment": using satellite data, this Toulouse start-up has developed a tool to fight overtourism

What if tourism were no longer a threat to the environment? The Toulouse-based company Murmuration has developed a tool that calculates a territory's safety margin in the face of tourism pressure. Using Copernicus satellite data, it allows territories to make their activity greener and international institutions to prevent the degradation of at-risk sites.

Redacted by Jao Martinez, La Dépêche du Midi

25 July 2026

FR

What if tourist destinations finally knew when their success turns into a risk? Murmuration rolls out the ECCT in France and Spain

Murmuration is rolling out the ECCT (Environmental Carrying Capacity for Tourism) in France and Spain: a composite indicator that measures a destination's environmental safety margin before it reaches a critical degradation threshold. By combining air quality, water resources, vegetation health, biodiversity and tourism pressure, the tool helps destination managers decide where to invest, what to promote and which sites to preserve.

Redacted by ESPACES, revue du tourisme, de la culture et des loisirs

1 June 2026

FR

SUNx & Murmuration – Supporting Tourism Climate Action Plans

Brussels / Toulouse – 12 December 2024 SUNx (Strong Universal Network) and Murmuration have combined forces, to support Tourism destinations and businesses, to rapidly create Climate Action Plans (CAP) – This is an immediate response to the Baku Tourism Declaration. Murmuration’s powerful Climate Risk Modelling technology and SUNx, Climate Friendly Travel Services AI Solutions will […]

Redacted by Murmuration

15 January 2025

EN

Drought: the other threat hanging over tourism?

We examined the dramatic decline of the Sau reservoir, which supplies the Barcelona urban area. Will tourism be constrained by water resources tomorrow?

Redacted by Romain Pommier, TourMaG

23 July 2024

FR

Murmuration announces strategic partnership with Green Evolution to expand international market reach

Murmuration partners with Green Evolution, leveraging location intelligence for sustainable development in Greece, Turkey, and Cyprus, focusing on tourism, urbanization, and smart cities.

Redacted by Vicky Karantzavelou, Travel Daily News

12 July 2024

EN

Ditch the tourist traps for these underrated European alternatives

The travel bug might just bite you back this year as a relatively new phenomenon threatens holiday plans: overtourism.

Redacted by Alexandra Neagen, The Standard

3 July 2024

EN

Overtourism is expected to peak in 2024, while 95% of destinations remain unexplored

Last year, Phuket, Thailand, was the most overcrowded tourist destination. For each of the island's 416,000 inhabitants, 118 vacationers showed up, according to a study by MoneyTransfers.com.

Redacted by Emese Maczko, New Orleans CityBusiness

20 May 2024

EN

Episode 5: Cathy Sahuc

In episode 5 of the Telmi Studio podcast, Cathy Sahuc shares what sparked the creation of Murmuration and the convictions that drove her to create a tourism tech start-up for ethical and sustainable travel.

Redacted by Emmanuelle Durand-Rodriguez, Telmi Studio

23 April 2024

FR

Serco Middle East bolsters space-enabled environmental services with launch of urban twin solution

For more than 40 years, Serco’s solutions and services in the space sector have enabled environmental insights, and the Urban Twin Solution is the latest tool to further strengthen the company’s growing space sector in the region, following the launch of its graduate space programme and space sector over the previous two years.

Redacted by Zawya

5 March 2024

EN

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