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The competition attracted more than 2,000 entrants from 120 countries worldwide. The most submissions were from Europe, the Americas and Africa, followed by Asia and the Pacific and the Middle East. From these, an expert jury selected 30 finalists and then 15 winners.

Murmuration service provides a way to measure and monitor environmental pressure caused by tourism activities and deliver it to all the stakeholders. Murmuration’s indicators cover different themes: air and atmosphere, water, biodiversity and vegetation, soils and quantification of tourism activity.