Tourism: Murmuration measures the ecological threshold not to be crossed
Visitor numbers, overnight stays and occupancy rates are no longer enough to reflect the real situation of a destination. Behind the footfall lie water resources, biodiversity, vegetation health and air quality. Murmuration measures the tipping point beyond which a destination's appeal becomes a threat to the very territory that built it.
Redacted by Dorian Alinaghi, Entreprises Occitanie
27 July 2026
FR
"We want to make tourism beneficial to the environment": using satellite data, this Toulouse start-up has developed a tool to fight overtourism
What if tourism were no longer a threat to the environment? The Toulouse-based company Murmuration has developed a tool that calculates a territory's safety margin in the face of tourism pressure. Using Copernicus satellite data, it allows territories to make their activity greener and international institutions to prevent the degradation of at-risk sites.
Redacted by Jao Martinez, La Dépêche du Midi
25 July 2026
FR
What if tourist destinations finally knew when their success turns into a risk? Murmuration rolls out the ECCT in France and Spain
Murmuration is rolling out the ECCT (Environmental Carrying Capacity for Tourism) in France and Spain: a composite indicator that measures a destination's environmental safety margin before it reaches a critical degradation threshold. By combining air quality, water resources, vegetation health, biodiversity and tourism pressure, the tool helps destination managers decide where to invest, what to promote and which sites to preserve.
Redacted by ESPACES, revue du tourisme, de la culture et des loisirs
1 June 2026
FR
SUNx & Murmuration – Soutenir les Plans d’Action Climatique pour le Tourisme
Bruxelles / Toulouse – 12 décembre 2024 SUNx (Strong Universal Network) et Murmuration unissent leurs forces pour aider les destinations touristiques et les entreprises à élaborer rapidement des Plans d’Action Climatique (CAP) – une réponse immédiate à la Déclaration de Baku sur le Tourisme. La puissante technologie de Modélisation des Risques Climatiques de Murmuration, combinée aux […]
Redacted by Murmuration
15 January 2025
FR
Drought: the other threat hanging over tourism?
We examined the dramatic decline of the Sau reservoir, which supplies the Barcelona urban area. Will tourism be constrained by water resources tomorrow?
Redacted by Romain Pommier, TourMaG
23 July 2024
FR
Episode 5: Cathy Sahuc
In episode 5 of the Telmi Studio podcast, Cathy Sahuc shares what sparked the creation of Murmuration and the convictions that drove her to create a tourism tech start-up for ethical and sustainable travel.
Redacted by Emmanuelle Durand-Rodriguez, Telmi Studio
23 April 2024
FR
Snow: What is the future for French resorts?
According to data shared by Murmuration (a company specializing in spatial data), if we do nothing to reduce our impact on the climate, shoes and skis will soon have their place... in a museum. For Rémy Knafou, a geographer, the time has come to think about the mountain of tomorrow!
Redacted by Romain Pommier, TourMaG
13 February 2024
FR
Sustainable Tourism: A partnership between TourMaG.com and Murmuration
To provide you with more information and to analyze today's tourism while anticipating tomorrow's, TourMaG.com has partnered with Murmuration. The company, specializing in the study of Earth data, will regularly provide infographics, videos, or visuals to help understand the evolution of our world.
Redacted by Romain Pommier, Voyages Responsables
5 February 2024
FR
Tourism: Murmuration in the spotlight
Using satellite data, the Toulouse-based start-up Murmuration helps tourism stakeholders analyze and reduce the impact of their activities on the environment. Winner of the France 2030 plan and the Galaxie Award, the company now aims to raise funds to accelerate its development.
Redacted by Bérengère Bosi, La Vie Économique
24 November 2023
FR
Space: From Toulouse, Murmuration anticipates the damage caused by overtourism
Winner of the Galaxie Award 2023 presented on November 6, the start-up Murmuration, founded in 2019, provides tourism stakeholders with information on the state of water, air, and biodiversity through satellite Earth observation data.
