MURMURATION SAS joins ESA BIC Sud France, whose mission is to support the creation of companies and start-ups linked to the space sector. ESA BIC Sud France is one of the 22 incubators of the European Space Agency. Covering the Occitania-Pyrenees / Mediterranean, New Aquitaine, PACA and AuvergneRhône-Alpes regions, ESA BIC Sud France has supported, since its creation in 2013, more than 75 companies.
Space travel is not the only way to bring together “space” and “tourism”. Space can already be a powerful tool in developing appropriate strategies to fight the effects of over-tourism and to assess the environmental impact on tourist destinations.
MURMURATION SAS aims to provide B2B and consulting services for the tourism sector, including a web platform based on earth observation satellite data, Flockeo.
Combining various datasets ranging from public official tourism statistics to proprietary data, it is possible to set up environmental pressure indicators on a global scale. Indeed, the observation of a specific area using satellite data makes it possible to give reliable and transparent measures and actionable data. The satellite data is of great value, as it enables time-travel to the past to assess the situation, provide solutions and to foresee future evolutions.
The term “Murmuration” describes the phenomenon by which starlings gather spontaneously in the sky to face a potential predator.
Faced with the exponential growth of mass tourism and its negative effects on the environment, MURMURATION SAS’s approach is similar: to create an ecosystem of engaged actors in the world of tourism to better measure the environmental pressure on popular destinations and to limit its impacts, in the context of proven climate disruption. It’s all about creating the conditions for the development of sustainable and reasoned tourism!
The mission of MURMURATION SAS is to support tourism professionals through 3 axes:
Study the environmental impact of tourist sites,
Raise the community’s awareness to sustainable tourism
Enhance the community commitment to social and environmental actions