Murmuration is pleased to announce its selection as the French organizer of the 3rd Cassini Hackathon, a European Union programme.
To achieve this, we have partnered with Open Tourisme Lab based in Nîmes, who bring their expertise in supporting entrepreneurs and start-ups.
This 3rd edition of the Hackathon will be on the theme of (Re)Vitalizing Tourism in Europe. It will highlight the use of technologies and spatial tools to innovate and revitalize the tourism industry in Europe in a responsible way.
To achieve this, 3 challenges have been identified: Finding sustainable destinations; Experiencing cities and cultures; Caring for our wildlife.
These challenges are aimed at students, entrepreneurs, or anyone with the desire to innovate and act sustainably.
It is therefore with pleasure that we announce that the CASSINI Hackathon will take place from 12 to 14 May 2020 in Nîmes.
MURMURATION SAS joins ESA BIC Sud France, whose mission is to support the creation of companies and start-ups linked to the space sector. ESA BIC Sud France is one of the 22 incubators of the European Space Agency. Covering the Occitania-Pyrenees / Mediterranean, New Aquitaine, PACA and AuvergneRhône-Alpes regions, ESA BIC Sud France has supported, since its creation in 2013, more than 75 companies.
Space travel is not the only way to bring together “space” and “tourism”. Space can already be a powerful tool in developing appropriate strategies to fight the effects of over-tourism and to assess the environmental impact on tourist destinations.
MURMURATION SAS aims to provide B2B and consulting services for the tourism sector, including a web platform based on earth observation satellite data, Flockeo.
Combining various datasets ranging from public official tourism statistics to proprietary data, it is possible to set up environmental pressure indicators on a global scale. Indeed, the observation of a specific area using satellite data makes it possible to give reliable and transparent measures and actionable data. The satellite data is of great value, as it enables time-travel to the past to assess the situation, provide solutions and to foresee future evolutions.
The term “Murmuration” describes the phenomenon by which starlings gather spontaneously in the sky to face a potential predator.
Faced with the exponential growth of mass tourism and its negative effects on the environment, MURMURATION SAS’s approach is similar: to create an ecosystem of engaged actors in the world of tourism to better measure the environmental pressure on popular destinations and to limit its impacts, in the context of proven climate disruption. It’s all about creating the conditions for the development of sustainable and reasoned tourism!
Study the environmental impact of tourist sites,
Raise the community’s awareness to sustainable tourism
Enhance the community commitment to social and environmental actions
Copyright image ImaginEarth
MURMURATION SAS is currently working on the FLOCKEO web platform to offer travelers and travel professionals a map of the world to know the environmental impact on destinations.
The FLOCKEO barometer uses 3 essential indicators that combined satellite data with other data to evaluate the ecological footprint on tourist destinations.
The International Union for the Conservation of Nature (IUCN) is one of the world’s leading organizations dedicated to the protection and preservation of nature. The FLOCKEO barometer takes into account data from protection programs at international, national and / or regional level and also the quality controls to ensure their effectiveness.
Satellite data combined with other data sources can be used to estimate the risks related to water. The FLOCKEO barometer takes into account the quantity, the quality, as well as the existence and the relevance of the infrastructures for a better management of water around the world.
The indicator makes it possible to specify low density areas as well as very dense urban areas by combining several data, including satellite data. The FLOCKEO barometer thus guides travelers to more or less dense urban areas and creates their own “green” journey.
D-3 before the official release of the FLOCKEO website
While the Global Climate Strike has begun these days around the world, we are looking at MURMURATION SAS for the growing impact of two crucial and social issues in terms of overtourism – which can be found through the case study from BALI.
Overtourism has become a crucial issue for the tourism sector. Moreover,, the effects of climate change have major issues, caused by humans and that directly affect our daily lives and the future.
We propose to counter the challenge of overtourism through the use of satellite data. Take the example of Indonesia: How a study on environmental impact could help to change the tourism sector in Bali
Bali is an Indonesian island famous for its wooded volcanic mountains, rice paddies, beaches and coral reefs. Unfortunately, it suffers from overtourism especially south of the island. Buildings are accelerating at the expense of nature and local life. and the lively tourist coasts do not benefit as much as locals in terms of economic development. the lively tourist coasts do not benefit as much as the locals in terms of economic development.
The map above gives some pointers to favor sustainable tourism, a true vector of love and peace between cultures.
The small town of Munduk offers to explore the inner region of Bali. The inhabitants of Munduk are less accustomed to crossing tourists but he remains very enthusiastic to meet and exchange with foreigners. The nature around Munduk allows beautiful breakaways. Many hiking trails start from Munduk and the surrounding hills soon become accessible. There are great walks in the forest with beautiful waterfalls and breathtaking views of rice terraces to the west of the city. Small Indonesian restaurants called “warung”, very simple and cheap, allow Indonesians and tourists to enjoy the local gastronomy. The traveler becomes an active player in his journey by choosing to go where his presence will be a source of meetings and sharing. The map above would avoid the mistakes made in the past and propose a sustainable tourism management taking into account the water needs, the establishment of the infrastructures necessary for the accommodation, and also the management of waste and transport for the benefit of local residents as well.
Indonesia is the third tropical forest in the world, even more threatened than the Amazon and regularly ravaged by the flames. Every minute is an area equivalent to six football pitches that is deforested according to the magazine Geo. The West Bali National Park is an example of preservation: 160 species of birds have been listed in the park, including the virtually extinct Bali Starling (Leucopsar rothschildi), the only endemic vertebrate species in Bali, the icon of wildlife. Bali. This is the main reason why this national park was created in 1941. In 2001, it was estimated that only six starlings would have survived in the wild, all in this park. Since then, captive breeding and reintroduction efforts have continued at a steady pace, but poaching pressures remain a major problem. With this in mind, a second reintroduction program was launched in the remote areas of Nusa Penida off Sanur Beach in 2004.
The tourism sector is undergoing a major digital transformation. The web and social media have fundamentally changed the way companies do business and the way people connect with each other. It is not only a technological evolution but a social transition that operates through the web technologies. Traveling is one of the activities that we do in order to change our relationship to the world and discovering new perspectives. It is also one of the most important economic sectors : tourism represents 10% of world GDP.
Users who create their own travel content are now the primary reference sources for travel information. Nearly 2.4 billion people use a smartphone in 2017, an increase of 10.8%.
1/3 of the world’s population has adopted mobile phone use which has significantly increased the amount and type of user-generated content, including in the tourism sector.
Many social media channels have been launched during the past decade, Instagram, Pinterest, SinaWeibo and Snapchat to name a few. These platforms have implemented features that allow users to include the name and geographic coordinates of their locations and the trips they make.
A major turning point in the sharing of experience, it is now in real time and can have immediate consequences on tourist destinations. 22% of travelers use the contents of their relatives to choose their future destination.
According to “Think with Google”, 85% of travelers decide activities only after arriving at their destination. The democratization of the media has lowered costs and technical barriers in marketing and communication. This offers new opportunities for low-income countries or smaller players in tourism. They can develop their presence on the web, use new data sources and communicate directly with travelers
All these figures lead us to ask the following question: what tourism do we want for tomorrow?
For the first time in France, tourism and space companies are coming together to present innovations at the crossroads of these two worlds. For two days participants will explore the contribution of space to the benefit of tourism innovation through several highlights … Round Tables Big Data, spatial data, artificial intelligence … what potential for tourism?
We ‘re glad this meetings take place and we invite you to participate it. The MURMURATION SAS team will be there too!
