The Flockeo platform proposes an innovative approach : Travelers become their own guides by choosing sustainable destinations!
Our approach is inspired by the European Commission’s ETIS indicator system , developed to assess the sustainability of tourism destinations. By combining satellite and statistical data, the Flockeo indicator measures the pressure of human activities on the environment. Thanks to an interactive map, users can zoom in on the destinations that interest them and know the index of the region concerned. Through a colors rating, they will be able to easily assess the impact of human activities through four criteria: the ecosystem potential, the risks related to water and the urbanization processes.
This inclusive approach is possible thanks to satellite data. Combined with various data from local authorities or even the general public (eg tourism statistics), it is possible to envisage large-scale sustainable tourism . The satellite data are factual and invaluable because they allow to go back in time, to identify the problems but also the solutions and to foresee future evolutions.
Through this platform, our desire is to create a global ecosystem that promotes sustainable practices through the linking of all stakeholders in tourism. Whether they are hotels, travel agencies, restaurants, guides, tourist offices, national parks, associations, they need to make themselves known and make their actions visible. These are choices that require significant investment. To highlight them in our platform is our primary mission so that they can devote their time and their budgets to concrete actions.
Sustainable tourism is associated with environmental issues, but not only. It brings together all aspects of sustainable development and also concerns corporate social responsibility. For a travel professional, it’s about maintaining a “spirit of the place” that values the geographical characteristics of a destination through its biodiversity, its cultural wealth, its heritage and the well-being of the inhabitants of the place.
MURMURATION SAS joins ESA BIC Sud France, whose mission is to support the creation of companies and start-ups linked to the space sector. ESA BIC Sud France is one of the 22 incubators of the European Space Agency. Covering the Occitania-Pyrenees / Mediterranean, New Aquitaine, PACA and AuvergneRhône-Alpes regions, ESA BIC Sud France has supported, since its creation in 2013, more than 75 companies.
Space travel is not the only way to bring together “space” and “tourism”. Space can already be a powerful tool in developing appropriate strategies to fight the effects of over-tourism and to assess the environmental impact on tourist destinations.
MURMURATION SAS aims to provide B2B and consulting services for the tourism sector, including a web platform based on earth observation satellite data, Flockeo.
Combining various datasets ranging from public official tourism statistics to proprietary data, it is possible to set up environmental pressure indicators on a global scale. Indeed, the observation of a specific area using satellite data makes it possible to give reliable and transparent measures and actionable data. The satellite data is of great value, as it enables time-travel to the past to assess the situation, provide solutions and to foresee future evolutions.
The term “Murmuration” describes the phenomenon by which starlings gather spontaneously in the sky to face a potential predator.
Faced with the exponential growth of mass tourism and its negative effects on the environment, MURMURATION SAS’s approach is similar: to create an ecosystem of engaged actors in the world of tourism to better measure the environmental pressure on popular destinations and to limit its impacts, in the context of proven climate disruption. It’s all about creating the conditions for the development of sustainable and reasoned tourism!
Study the environmental impact of tourist sites,
Raise the community’s awareness to sustainable tourism
Enhance the community commitment to social and environmental actions
