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The tourism sector is undergoing a major digital transformation. The web and social media have fundamentally changed the way companies do business and the way people connect with each other. It is not only a technological evolution but a social transition that operates through the web technologies. Traveling is one of the activities that we […]

#1 Preserving the economic benefits of an attractive sector Tourism accounts for more than 10% of global GDP and 7% of all international trade activity. With $6.1 billion in revenue, tourism is the world’s third largest exporter, ranks after chemicals and fuels and ahead of automotive products. Moreover, tourism is a local development aid when […]

The term “Murmuration” describes the phenomenon by which starlings gather spontaneously in the air to face a predator. Faced with the exponential growth of mass tourism and its negative effects on the environment, MURMURATION SAS’s approach is similar: to create an ecosystem of engaged  actors from the tourist sector to quantify the environmental pressure on […]

Satellites offer us an incomparable view of our planet thanks to spatial data

The #SDGsTourismTalks build on the strategic recommendations of the Baseline Report on the Integration of Sustainable Consumption and Production in Tourism Policies and provide Member States with an opportunity to disseminate their efforts and commitment to develop sound tourism policies and ensure their effective implementation. In the Sustainable Tourism Policy Talks Ministers of Tourism shared […]

What is essential in your growth strategy and sustainable development? Spatial data

The attractiveness of natural and touristic areas with a rich biodiversity is a major concern in the definition of sustainable management of tourist areas. These natural areas are much more sensitive to the tourist pressure induced by the increasing number of roads, an increasing urbanization and a growing number of travelers to host, guide, restore, […]

In this case study, we will show you that it is possible to quantify its impact in order to implement the necessary measures at the scale of a tourist region.

So that Bali remains the preferred vacation spot for tourists and the environmental impact is reduced, we propose to reflect on its possible impact and offer the travel community the possibility of positively influencing local decisions.

If tourism is responsible for 8% of global greenhouse gas emissions, it is also a factor in preserving the environment through the development of new trends such as sustainable tourism.