The Flockeo platform proposes an innovative approach : Travelers become their own guides by choosing sustainable destinations!
Our approach is inspired by the European Commission’s ETIS indicator system , developed to assess the sustainability of tourism destinations. By combining satellite and statistical data, the Flockeo indicator measures the pressure of human activities on the environment. Thanks to an interactive map, users can zoom in on the destinations that interest them and know the index of the region concerned. Through a colors rating, they will be able to easily assess the impact of human activities through four criteria: the ecosystem potential, the risks related to water and the urbanization processes.
Flockeo plans to list 2000 sustainable travel professionals by the end of the year 2020 .
This inclusive approach is possible thanks to satellite data. Combined with various data from local authorities or even the general public (eg tourism statistics), it is possible to envisage large-scale sustainable tourism . The satellite data are factual and invaluable because they allow to go back in time, to identify the problems but also the solutions and to foresee future evolutions.
Through this platform, our desire is to create a global ecosystem that promotes sustainable practices through the linking of all stakeholders in tourism. Whether they are hotels, travel agencies, restaurants, guides, tourist offices, national parks, associations, they need to make themselves known and make their actions visible. These are choices that require significant investment. To highlight them in our platform is our primary mission so that they can devote their time and their budgets to concrete actions.
Sustainable tourism is associated with environmental issues, but not only. It brings together all aspects of sustainable development and also concerns corporate social responsibility. For a travel professional, it’s about maintaining a “spirit of the place” that values the geographical characteristics of a destination through its biodiversity, its cultural wealth, its heritage and the well-being of the inhabitants of the place.